Upon my tongues continual slanders ride, Stuffing the ears of men with false reports.

From The Blog

Who Should You Target with Negative Marketing on the Internet?

We’re often asked, whom should we target with negative marketing? There are a few options, starting with, the most obvious: The most obvious people to target are your weak competitors. If someone searches for them, you can doubly reinforce the most negative experience of their customers online. Just think about the math: if a customer has 10% of the...

Negative Internet Marketing Pro Tip: Start Easy

Not all Keywords are created equal; some are harder to rank for than others. Here’s one method we use that we’ve found very effective: start with the easiest keywords of your opponent’s to rank for, then work your way up. A bazillion people are trying to rank first for “viagra.” So don’t even go there on day #1. What...

Negative Online Marketing on TripAdvisor and Yelp

TripAdvisor and Yelp make and break businesses. If you’re a traditional brick and morter, hotel, or tourist oriented business, having a high ranking on TA or Yelp is crucial. What are some strategies for getting a high ranking on these sites? Our most common, basic, and honest answer to most clients is provide an excellent product or service and...

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