Upon my tongues continual slanders ride, Stuffing the ears of men with false reports.

From The Blog

Who Should You Target with Negative Marketing on the Internet?

We’re often asked, whom should we target with negative marketing? There are a few options, starting with, the most obvious: The most obvious people to target are your weak competitors. If someone searches for them, you can doubly reinforce the most negative experience of their customers online. Just think about the math: if a customer has 10% of the...

Don’t be the Law Firm Faking Your Own Reviews

Today’s story is a goody. A law firm faked its own online reviews on Yelp. And Yelp SUED THEM. On the surface, this is a big red flag: don’t fake online reviews! Yelp might sue you! Of course, they are right: you shouldn’t fake anything. That’s immoral, bad, and likely to cause you a lot of problems (as these...

Can Spammy Links and Negative SEO Hurt My Google Rankings?

Long-time reader SuzyQT writes in: Hey guys! What happens if one of my competitors starts creating/buying spammy links that point to our domain? Don’t the recent Panda and Penguin updates penalize my site in the Google rankings if they detect “unnatural” links? Regards, SuzyQT Great question, Suzy! Google’s stance (many moons ago) was the following: There’s almost nothing a...

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