Upon my tongues continual slanders ride, Stuffing the ears of men with false reports.

From The Blog

Is it possible to be TOO negative in your negative online marketing?

One question that we often get is, “Is it possible to be too negative when we do negative SEO and negative online marketing?” Our response is: no, it’s not possible to be too negative–so long as you maintain your standards of integrity and honesty. Let me explain! You need to hit them where it hurts. Get low, low —...

Edmunds Sues Marketing Company for Fake Reviews!

Here is a lesson in how not to do online negative marketing: Edmunds.com Sues Texas Marketing Firm For Allegedly Posting Fake Car Dealer Reviews: Edmunds, which says it manually screens every auto dealer review submitted to its site, claims that Humankind tried to register more than 2,000 accounts and used them to post fake reviews. An Edmunds’ spokesperson tells...

Fake Online Review Statistics

Taken from ReviewTrackers.com: 70 percent of US consumers read reviews before buying online 11 to 14 percent of companies pay for online reviews The average fake review costs 5$ Americans waste about $5.5 billion on Christmas gift shopping because of fake reviews These statistics, if accurate, are absolutely insane! 5.5 BILLION wasted! That’s incredible. However, that’s not the most...

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